CLT
Central Location Tests: put your product in front of consumers under controlled conditions.
In a Central Location Test, recruited respondents come to a venue to try, taste, or evaluate products, packaging, or communication, and give structured feedback on the spot.
Turn questions into clearer decisions
From sensory evaluation to pack and concept tests, a CLT gives you comparable, quantitative feedback collected under the same conditions for every respondent.
Controlled conditions
Same preparation, order, and setting for everyone
Blind or branded
Test against competitors or earlier versions
Immediate feedback
Reactions captured right after exposure
About CLT
Central Location Tests (CLT) bring target consumers to one venue, where they evaluate products or materials in a standardised way. They are well suited to taste and sensory tests, product comparisons, packaging evaluation, and advertising or concept screening.
Because preparation, serving, and questioning follow one protocol, differences in the results can be attributed to the products themselves rather than to how they were tested.
How BOI can help you
End-to-end support, from design to decisions.
We provide comprehensive survey research services, combining technical expertise with practical experience. Our team can help you with:
- Test design & rotation plan
- Questionnaire development
- Respondent screening & recruitment
- Venue & product logistics
- Fieldwork supervision
- Data processing & quality control
- Analysis & reporting
- Recommendations for action
Ready to start your research?
Contact us or submit an RFP, and our team will get back to you shortly.
OR
Talk to our Directors
We’re here to understand your objectives and explore how our research services can support your decisions.
