IDIs
In-Depth Interviews: one-on-one conversations that go beneath the surface.
In an In-Depth Interview, an interviewer speaks with one respondent at a time, following a guide while leaving room to probe individual experiences and reasoning.
Turn questions into clearer decisions
From sensitive topics to expert and decision-maker interviews, IDIs give you detailed individual perspectives without the influence of a group.
Individual depth
Time to explore one person’s full story
Suited to sensitive topics
A private, one-on-one setting
Flexible format
Face to face, by phone, or online
About IDIs
In-Depth Interviews (IDIs) are one-on-one qualitative interviews. They are well suited to personal or sensitive subjects, complex decision processes, and audiences that are hard to bring together, such as professionals, experts, and business decision-makers.
Without a group present, respondents can speak openly and in detail, and the interviewer can follow up on what is most relevant to each person.
How BOI can help you
End-to-end support, from design to decisions.
We provide comprehensive qualitative research services, combining technical expertise with practical experience. Our team can help you with:
- Research design
- Interview guide development
- Respondent screening & recruitment
- Scheduling & logistics
- Interviewing
- Transcription & translation
- Analysis & reporting
- Recommendations for action
Ready to start your research?
Contact us or submit an RFP, and our team will get back to you shortly.
OR
Talk to our Directors
We’re here to understand your objectives and explore how our research services can support your decisions.
