iHUT
In-Home Usage Tests: see how your product performs in real, everyday use.
In an in-Home Usage Test, respondents receive a product, use it at home over an agreed period, and report on their experience through structured questionnaires.
Turn questions into clearer decisions
From new formulations to pack changes, an iHUT shows how a product performs in the routines, households, and conditions it is actually made for.
Real-life usage
Tested at home, in the respondent’s own routine
Experience over time
First impressions and repeated use
Blind or branded
On its own or against a benchmark product
About iHUT
In-Home Usage Tests (iHUT) place products with target consumers to be used at home, the way they normally would. They are well suited to products whose performance only shows after repeated use, such as personal care, home care, and food and beverage products.
Feedback is collected at agreed moments during and after the usage period, so you can see how perception, satisfaction, and intention to buy develop with experience.
How BOI can help you
End-to-end support, from design to decisions.
We provide comprehensive survey research services, combining technical expertise with practical experience. Our team can help you with:
- Test design & usage protocol
- Questionnaire development
- Respondent screening & recruitment
- Product placement & logistics
- Follow-up & compliance checks
- Data processing & quality control
- Analysis & reporting
- Recommendations for action
Ready to start your research?
Contact us or submit an RFP, and our team will get back to you shortly.
OR
Talk to our Directors
We’re here to understand your objectives and explore how our research services can support your decisions.
