This study aims to investigate the factors influencing consumer behavior in online hotel booking and their preferences.
Summary
Traveloka is the first option for travelers when booking hotels online. Following Traveloka, Pegipegi is second in the market.
In 2018, only 12% people booked hotels in the last 12 months. While Traveloka still the top option, the second in lead is Tiket.com followed by Pegipegi and Trivago.
There are few reasons on why people choose to book hotel via online, but mostly because they have the application on mobile phone, and it is user-friendly.
Research design
Research period: October 2018
Research method: Online Survey
Respondents criteria: 18 to 44 years old from various SES (A+, A, B, C)
Amount of response: 449
