Competitor Analysis
Know who you are up against, and where you can stand out.
Competitor analysis maps the players in your market, covering their offers, pricing, positioning, and activities, to show where you stand and where the opportunities are.
Turn questions into clearer decisions
From market entry to repositioning, competitor analysis gives you a structured view of the landscape to inform strategy and day-to-day decisions.
Structured comparison
Offer, price, channels, and communication
Several perspectives
Desk research and, where needed, fieldwork
Actionable gaps
Strengths, weaknesses, and white space
About Competitor Analysis
Competitor analysis examines the companies and brands you compete with. It is used to benchmark products and pricing, understand positioning and communication, and identify threats and openings in the market.
Depending on the question, it combines published information with primary research, such as store checks or customer interviews, to give a balanced and current picture.
How BOI can help you
End-to-end support, from design to decisions.
We provide comprehensive desk research and data services, combining technical expertise with practical experience. Our team can help you with:
- Competitor set definition
- Data collection & review
- Product & price benchmarking
- Positioning & communication review
- Store checks where relevant
- Strengths & weaknesses assessment
- Analysis & reporting
- Recommendations for action
Ready to start your research?
Contact us or submit an RFP, and our team will get back to you shortly.
OR
Talk to our Directors
We’re here to understand your objectives and explore how our research services can support your decisions.
