Market and Consumer Research
Reduce your business risks and gain a competitive advantage by measuring essential metrics such as market size and value estimates, economic outlook, consumer behavior, spending patterns, trends, competition, and market challenges.
- Projects completed
- 1,901
- Since we started in 2010
- Happy clients
- 143
- Companies, agencies and NGOs
- NPS score
- 50
- How likely clients are to recommend us
How do we help
Our End-to-end Services
We offer a full suite of research services tailored to every stage of your business journey. From initial concept to market launch and beyond, our phased approach ensures you have the critical insights needed to make confident decisions and achieve sustainable growth.
Pre-launch
Market Analysis
Helps you understand the market and choose the right business strategy by looking at market size, consumer behavior, trends, competition, and challenges.
Competitor Landscape
Helps you understand your competitors, spot opportunities, and keep your products competitive with industry standards.
Co-creation
Brings companies and consumers together to create new ideas, solve problems, and explore future opportunities based on consumer needs and expectations.
Launch
Consumer Journey
Maps the steps consumers take when interacting with a brand, from discovering and considering a product to purchasing and recommending it.
Mystery Shopping
Evaluates the customer experience by having researchers act as regular customers and assess the shopping process and overall experience.
Post-launch
Consumer Behavior
Helps you understand how consumers choose, use, and respond to products, including what drives or stops their purchase decisions.
Brand Health Tracking
Reveals how consumers perceive products, what influences their choices, and how they behave when shopping and using products.
Consumer Research
Provides consumer profiles that show buying patterns, purchase drivers and barriers, and the factors that influence their choices.
Pre-launch · Service detail
Market Analysis
Market analysis can help you determine the right strategy for your business. BOI Research can help you assess the industry you’re delving into.
What you get
- In-depth knowledge of significant market trends
- Guide to developing products or services accurately aimed at users’ needs
- Identify new opportunities or trends
- Benchmarks to assess the company’s performance compared to others in the industry
Research methods
Industry experience
- Food & Beverage
- Baby Equipment
- Cosmetics
- e-Commerce
- Electronics
- Entertainment
- Finance & Banking
- Furniture
- Training & Consulting
- Travel & Hospitality
Ready to start your research?
Contact us or submit an RFP, and our team will get back to you shortly.
OR
Talk to our Directors
We’re here to understand your objectives and explore how our research services can support your decisions.
